Three important details
- Google sent your website 18 visits.
- Your Google listing was viewed 260 times and sent you two visits.
- The new site went live on the 24th.
Reminder: let’s update your listing
About ten times more people see your Google listing than visit your website. Let’s make sure it’s as effective as possible at bringing Ottawa-based searches for fencing, decks and concrete to your website. Let me know if these work for you:
Change your opening hours. I would put you open Monday to Saturday, 8am to 8pm, and closed Sunday. Is this right?
Hide your home address. Your listing shows 4205 Thunder Road, so Google offered 27 people driving directions to your house in August. This may be confusing to users. Let’s remove your address.
Update your description and categories. Yours uses 256 of the 750 characters Google allows and does not name a single service. Let’s make it specific:
Vanta Construction builds and repairs fences, decks, concrete and interlock across Ottawa and the surrounding area. Owned by Ryan Hannah and founded in 2020. We also take on custom carpentry, interior renovations, and warranty and post-occupancy work for builders. WSIB cleared and carrying $2M liability insurance. We take Tarion warranty callbacks. Free quotes: we visit your property, walk the job with you and give you a written estimate.
Your Google listing says you’re only a "construction company". Google allows 10. These categories decide which searches see your listing. I would add these nine:
- General contractor
- Fence contractor
- Deck builder
- Concrete contractor
- Carpenter
- Masonry contractor
- Landscaper
- Remodeler
- Home builder
Google search in August
- Google sent you 18 visits, 13 to your home page and 4 to your About page.
- Your pages were shown in Google’s results 640 times.
- A search for "vanta construction" averaged fourth place in Google’s results across the month. Five of those searches ended with a click through to you.
- One search in the month was for "commercial construction ottawa".
Where the rest of your visitors came from
- Google and other search engines: 32 visits
- Social media: 19 visits
Your Google listing in August
- 260 people viewed your Business Profile.
- 2 of them clicked through to your website.
- Nobody called you from it.
- 27 asked Google for driving directions to you.
What these numbers say
What worked:
- Your name. A search for Vanta Construction is how almost everybody who found you through Google got there, and it put you on the first page of results.
What could be improved:
- Being found by people who have not heard of you. One search in the whole month was for the kind of work you do.
- Your Google listing sending people to your website. It was viewed 260 times and sent you 2 visits.
Report 02 covers September, the first full month on the new site, and goes out with this one.